![]() ![]() Not only does this help to make recruitment easier, by ensuring the crew is surrounded by people who use (and are therefore more likely to have an opinion towards) public transport. So for example, if the video was investigating people’s opinions towards public transport, the interviews may be more likely to take place in a train station. Additionally, interviews will often take place in locations relevant to the discussion topic. But the group is never so niche that you couldn’t easily recruit people on the street. Vox pops videos may also target slightly more specific groups of people. Because these videos usually investigate opinions of the general public, often anyone can qualify to share their views. As a result, crews will set up their cameras on the street or in public places and ask passers-by if they would be willing to take part. This type of interview is known as an intercept interview.Ĭreating an effective vox pop questionnaire is something that all aspiring vox poppers need to do and it’s covered in another blog – Traditionally, however, a vox pop video refers to an on-the-street intercept interview.Ī distinct feature of vox pops videos is the setting for where the interviews take place. From on-the-street style, to in-home interviews and even mobile video diaries. These videos are nowadays created in a variety of different ways. These video interviews investigate public opinion towards widely known topics, brands or products and are commonly used for market research. ![]() Today, a vox pop is a short video made up of clips taken from interviews with members of the public. So what is a vox pop? The phrase itself comes from Latin and it translates to mean ‘voice of the people’. Vox pox and vox props also popular searches that demonstrate the same intrigue into the phrase that named our company. You only have to look at the Google search trends to see how common this question is.
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